Many business owners undervalue the potential of a good internet marketing strategy. They fall into misconceptions about the overall value of business marketing on a blogging format. The truth is, business owners who blog frequently drive more traffic and make more sales than those who don’t.
Blogs are cheap, often free marketing sources that are overlooked and underestimated by many business owners.
Blogs are a low cost marketing channel that is easy to maintain and can be easily built into any website. Internet marketing via blogging offers a special kind of brand awareness that is hard to achieve by other means.
Some Key benefits of Internet blog marketing include:
Personal Touch and Enhanced Company Persona
Blogging can give your customers a personal view into your company and your product. Often business owners don’t realize how a well written blog post can build an avenue to reach potential clients and establish a consistent network of return clients.
Enriched Customer Interaction
Giving your customers a voice further suggests you’re a company that cares about their feedback. It’s an established and proven way to get to know your clients by engaging with them in the comments section. Many potential clients are captured with interaction. By handling complaints, openly responding to praise and having general conversations you create that personal touch.
Blog marketing keeps you visible and fresh in people’s mind. Visibility helps keep your company fresh in the minds of clients so when they need your products or services they are more likely to remember your business.
Increased Product Exposure
Who doesn’t want product exposure? This is a ‘win win’ situation offering enhanced mainstream visibility for your services and products. Educating the public about your offerings gives them perspective and is a great way to expose new products and services.